The B2B SEO Consultant Who Hates Traffic (And Loves Revenue)
Your B2B buyers are searching for what you sell. The question is whether they find you — or your competitors.
B2B companies struggle to generate qualified leads from organic search for three reasons: they target the wrong keywords, they publish content that does not match how decision-makers actually search, and they work with SEO consultants who do not understand the B2B buying cycle.
I'm Samy Thuillier, a B2B SEO consultant with 12 years of experience and $45M+ in added client revenue across 400+ campaigns. I help B2B companies turn organic search into a predictable lead generation channel — not by chasing traffic, but by capturing structured demand from buyers who are ready to engage.
Why most B2B SEO strategies fail
Most B2B companies that invest in SEO do not get the results they expected. The problem is almost never the budget.
B2B search intent is specific. A CFO evaluating financial software, a procurement lead comparing logistics providers, or a VP of Engineering assessing security infrastructure — these buyers search with precise, often low-volume terms. They do not respond to generic top-of-funnel content.
Generic SEO agencies optimise for traffic volume. They do not understand that a B2B keyword with 200 monthly searches and a $20 CPC drives more pipeline than one with 50,000 monthly searches and no commercial intent. They do not understand that content for a CFO reads differently than content for an end user. And they do not understand that buying committees require different content at different stages before anyone signs a contract.
AI-driven platforms like ChatGPT, Google's AI Overviews, and Perplexity are also reshaping how B2B buyers discover solutions. Visibility in AI-generated results is now as important as traditional rankings — and most agencies are not set up for it.
What I bring that generalist agencies don't
I started my career as a financial consultant at Deloitte after graduating from HEC Paris. I then built an e-commerce brand from zero to €500K in revenue across 22 countries, where SEO drove 40 to 50% of online growth — not because I was told to do SEO, but because I taught myself after being scammed by a web agency.
From there: Head of Digital at Adveris, France's leading web agency, where I built the digital department from scratch, signed 120 contracts in 592 days, and multiplied the agency's average basket by 3× in one year. Then CMO and Head of Growth for multiple SaaS platforms, expanding into the US and international markets.
That background matters because I have sat in every seat your leadership team occupies. I know what a CFO needs to see before approving a budget. I know how a CMO thinks about attribution. I know what a Head of Growth needs from an SEO programme. Most SEO consultants know search engines. I know how businesses work.
Years of Experience
Added Client Revenue
Campaigns Delivered
SEO Expert in France (Favikon)
Clients I have worked with include Airbnb, the World Economic Forum, LIDL, and Whirlpool.
What a B2B SEO engagement covers
B2B SEO is not a single deliverable. It is a set of disciplines that compound over time when they work together. Every engagement I run covers the following:
Commercial Keyword Strategy
Identifying the terms your buyers use when evaluating options — with priority on CPC signals and buyer intent over raw search volume.
Technical SEO Audit & Fixes
Crawlability, indexing, site architecture, page speed, mobile performance, and structured data — the foundation everything else depends on.
On-Page Optimisation
Title tags, meta structure, content depth, and internal linking on your highest-value pages.
Bottom-of-Funnel Content
Pages targeting decision-stage searches — comparison, alternative, and jobs-to-be-done queries — where conversion rates run 10–20× higher.
Link Acquisition
Backlinks from relevant, authoritative industry sources that build domain authority and support your key pages.
Conversion Optimisation
Ensuring traffic reaching your pages has a clear, frictionless path to a lead capture action.
Revenue-Connected Reporting
Keyword rankings, organic leads, pipeline contribution, and close rate from organic — not just sessions and impressions.
The output is a predictable lead generation channel, not a traffic report.
Three ways to work together
I adapt to your context. Depending on where you are and what you need, we can work in one of three modes.
Full Partnership
I embed with your team and handle everything: strategy, execution, and reporting. You focus on your business. This is the right model if you do not have internal SEO resources or want to move fast without building a team.
Team Supervision
Your team does the work. I provide direction, quality control, and strategic oversight to maximise their output. This works well for companies with an existing marketing team that needs senior guidance without full outsourcing.
Strategic Intervention
A focused engagement to redefine your SEO vision based on pure business objectives — the right keywords, the right content priorities, the right technical fixes, in the right order. High impact, minimal time.
B2B SEO results: what is realistic
B2B SEO follows a predictable timeline. Most companies start seeing keyword movement within three to six months. Meaningful organic lead volume typically follows in months six to twelve. The strongest commercial returns appear in years two and three, when a mature content structure and a growing backlink profile produce a consistent flow of high-intent organic leads.
Across 400+ campaigns over 12 years, I have generated $45M+ in added client revenue. The clients who see the best results share one thing: they stop optimising for traffic and start optimising for buyer intent.
The metric that matters is not organic sessions. It is qualified leads from organic search, the percentage that become sales conversations, and the revenue those conversations produce.
B2B SEO consultant pricing
I work with a limited number of clients at any time to maintain the quality and directness that my engagements are built on.
Engagements are scoped based on your specific situation: the size and condition of your site, the competitiveness of your market, and the level of execution support you need. The best starting point is a 15-minute intro call to establish whether there is a fit and what the right engagement model looks like for you.
Ready to start?
Book a free 15-minute intro call. No pitch, no pressure — just a direct conversation about your SEO goals and whether I can help you reach them.
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