About Samy
12 years building growth engines. Now I build yours.
From financial consulting at Deloitte to founding an e-commerce brand, from leading France's #1 web agency's digital department to advising Fortune 500s. I've done every role, so you get a consultant who truly understands business.
The Journey
Not your typical SEO consultant
AI SEO Pioneer & SaaS Founder
Created and sold Maverank (maverank.com), an AI-powered SaaS that fixes SEO pages in 60 seconds, acquired in 2025. Ranked in the World's Top 10 SEO Experts by Favikon. Now advising on AI-driven SEO strategy for international brands.
Independent SEO Consultant
Returned to full-time SEO consulting, the area of highest impact. Built a global client base including Fortune 500 companies, leading SaaS platforms, and fast-growing startups. 400+ campaigns, $25M+ in added client revenue.
CMO & Head of Growth — SaaS & Platforms
Led growth for multiple SaaS companies and digital platforms as CMO and Head of Growth. Expanded into the US and international markets, working with American companies on acquisition strategy.
Head of Digital — Adveris (France's #1 Web Agency)
Built the digital marketing department from zero. 120 contracts signed in 592 days. Multiplied the agency's average basket by 3× in one year. Managed acquisition strategy for 90+ companies across luxury, industry, and beauty.
Clients: KitchenAid, LIDL, TRYBA, Netgear, Nestlé, BPCE Group
Freelance Digital Marketing Consultant
Word of mouth brought brands in fashion, luxury, beauty, and pharma (Laboratoires LEHNING). Managed full digital strategies as a trusted partner for growing businesses.
Founder & CEO — Cavalier Bleu (Menswear E-commerce)
Built an online menswear brand from scratch to €500K annual revenue, selling in 22 countries including Japan. Learned digital marketing and SEO entirely self-taught after being scammed by a web agency. SEO ended up driving 40–50% of online growth.
Financial Consultant — Deloitte
Started career in financial consulting at Deloitte after graduating from HEC Paris, one of Europe's top business schools. Built analytical rigor and strategic thinking foundations.
What Sets Me Apart
I've been in every seat
Most SEO consultants know SEO. I know how businesses actually work, because I've led them.
Solo Consultant
Full-stack SEO, direct with you
Agency Leader
Built a department from zero
CMO / Head of Growth
C-level strategic leadership
Team Supervisor
Guiding your in-house team
Strategic Advisor
One-off vision & roadmap
International
EU, US & global markets
My Philosophy
SEO is not a traffic exercise. It's structured demand capture.
Every SEO initiative I take is evaluated based on its potential business impact: more leads, a better-qualified pipeline, and higher conversion rates. I prioritize commercial intent, technical soundness, and content that accelerates the buyer's journey.
What sets me apart is my ability to quickly identify the SEO levers that matter: aligning content with commercial intent, addressing poor technical performance, or establishing authority on niche-specific topics.
My work is straightforward, effective, and tailored to your goals. And I work directly with you, without any middlemen.
Flexible Engagement
I adapt to your context
Full Partnership
I embed with your team and handle everything: strategy, execution, and reporting. You focus on your business.
Team Supervision
Your team does the work, I provide direction, quality control, and strategic oversight to maximize output.
Strategic Intervention
A focused engagement to redefine your SEO vision based on pure business objectives. High impact, minimal time.
Trusted By
World-class brands trust my expertise
Top 3 SEO Experts in France
Ranked among the Top 3 SEO Experts in France by Favikon, which tracks and ranks creators and experts worldwide based on audience, authority, and influence across platforms.
See the full ranking on Favikon
Speaker & Thought Leader
5+ years on stage across Europe & the US
I speak at top-tier conferences and advise executive teams at leading companies on the future of SEO. My talks blend strategic insight with practical, actionable frameworks.
Regular Podcast Guest
I regularly join leading SEO and marketing podcasts to share insights on search strategy, AI in SEO, and building revenue-driven organic growth.
Collaborator Podcast
SEO is Dead? GEO, Scams & the Future of Search
Agency Insider Podcast
AI Overviews Are Killing SEO (But Here's the Loophole)
Linkifi Podcast
How to Win at E-Commerce SEO
Cahier de Vacances
SEO: 10 Incontournables à Connaître
400+
SEO Campaigns
$45M+
Revenue Generated
12+
Years of Experience
22
Countries Reached
Ready to work together?
Book a free 15-minute intro call. No pitch, no pressure, just a conversation about your SEO goals.
Book Intro Call →