Real Estate Multi-Location SEO Case Study
Successful Real Estate SEO: +312% Qualified Leads, +118% Pageview Growth
About the Project
- Niche: Residential Real Estate (Multi-City Brokerage)
- Promotion Region: Five different cities
- CMS: WordPress
- Promotion Period: June 25 – November 2
This fast-expanding brokerage firm found themselves spread thin across five cities (Seattle, Bellevue, Spokane, Tacoma, and Olympia) struggling to capture local market share. My team and I developed a targeted local SEO approach that spoke directly to homebuyers in each region. The goal was to build location-specific authority and attract qualified leads across all offices.
Within four months, daily pageviews jumped from 590 to 1,290: a 118% boost. And with location-focused content and improved calls to action, they saw a 312% increase in qualified leads company-wide.
This real estate SEO case study demonstrates how honing in on local strategies can generate both measurable traffic growth and tangible lead volume in a highly competitive market.
The Challenge
Multi-City Outreach
Managing five distinct service areas meant the brokerage’s SEO strategy lacked clarity. Each city has its own market nuances, local online directories, and buyer concerns.Spread-Thin Content
The website featured generic listings and minimal city-specific insights. As a result, prospective buyers would bounce to competitor sites for local information.Non-Linear Results
Real estate markets ebb and flow. Buyer interest can spike after local events or new property launches, only to dip temporarily.Brief Traffic Drop
A sudden dip in traffic (as shown in GA4 data) required swift analysis to pinpoint and fix the cause—likely a confluence of seasonal real estate slowdown, plus algorithm updates.
Execution / Implementation Process
1. Localized Keyword Research
- Identified targeted city+real estate phrases for each of the five primary markets.
- Expanded the keyword list with property-type searches (e.g., “condos in Bellevue,” “historic homes Spokane”).
2. Location-Specific Landing Pages
- Created separate landing pages for each city, highlighting neighborhood amenities, average home prices, and insider community tips.
- Structured content with clear calls to action (“Schedule a Viewing,” “Contact Our Local Team”).
3. Technical SEO & Speed Improvements
- Audited site speed; compressed images and minimized scripts to ensure fast loading across all city pages.
- Deployed an XML sitemap to ensure each location page was discoverable and optimized for indexing.
4. Content Updates & Link Building
- Published blog posts on local market trends, school districts, and upcoming developments.
- Secured high-quality backlinks from regional chambers of commerce, local news outlets, and community organizations.
5. Monitoring & Adjustments
- Kept close watch on GA4 metrics. When traffic dipped sharply, we analyzed algorithm updates and user-behavior changes.
- Adjusted content release schedules (timed around local open-house weekends and city events) to maintain upward momentum.
The Results
From June 25 to November 2, the GA4 data reveals an impressive trajectory of growth:
Daily Pageviews
- Climbed from 590 to 1,290, an +118% surge.
- Non-linear spikes occurred around local events and new property listings; traffic soared, then dipped temporarily before surging again.
Qualified Leads
- +312% increase in form submissions and phone calls from prospective buyers.
- Across all five offices, the brokerage secured more serious inquiries—boosting closings and revenue.
Local Authority
- City-specific pages began ranking on Page 1 for relevant queries (e.g., “best neighborhoods in Tacoma,” “Spokane real estate agents”).
- Organic Search emerged as the top referral source, surpassing general direct traffic by late October.
Brief Drop Explained
- The traffic dip at the end of September was temporary, coinciding with a real estate market lull and possible search algorithm adjustments.
- Swift course-correction (fresh content and targeted promotions) helped the brokerage rebound to its highest peak yet in late October.
Key Takeaways
A multifaceted local SEO strategy can generate eye-popping results, even if traffic growth isn’t linear. Targeting each city with specialized content gave this brokerage a decisive advantage, drawing in homebuyers who wanted city-specific knowledge and personal attention.
Key takeaways:
- Local Pages: Craft neighborhood-specific landing pages to win local buyers’ trust.
- Dynamic Content: Keep content fresh and timely to ride real estate market fluctuations.
- Technical SEO: A fast, well-structured site ensures you don’t miss potential buyers.
- Agile Adjustments: Monitor GA4 data closely and respond quickly to any sudden traffic dips.
By focusing on location-specific user intent and consistently refining the SEO approach, this brokerage is well-positioned to keep growing, capturing both pageviews and new leads across all five cities.
No confusing jargon.
No wasted efforts.
Just tangible SEO improvements.
