Real Estate SEO
Turn Real Estate Listings into Leads.
As your real estate SEO consultant, I help real estate enterprises navigate technical complexity, scale their property content, and achieve sustainable organic rankings. When generic real estate marketing solutions fail, my specialized real estate SEO consultancy delivers proven ROI.
My Results in Real Estate SEO
I’ve helped real estate agents and agencies like yours achieve:
+124% average growth in traffic
From zero visibility to dominating local real estate searches in your target neighborhoods.
-51% in average cost per lead
4.8x average ROI after 6 months
Every listing page optimized for conversion: turning property searchers into signed clients.
What is Real Estate SEO?
Real Estate SEO is your website’s secret weapon for organic search visibility. Think of it as your digital handshake: you optimize your online presence, property listings, blog content, and local profiles so when someone’s ready to buy or sell, they discover you in search engines first. It’s how you turn Google into your 24/7 lead generation machine.
- Keyword Optimization: I don’t just guess, I target high-intent search phrases with data. From “sell my house fast [city]” to “luxury homes for sale [neighborhood],” I’ll put your content where motivated buyers and sellers are already looking.
- On-Page SEO: Every page needs to be a star performer. I craft compelling title tags, meta descriptions, and content that satisfies both search intent and technical requirements, making sure each listing page works hard for your business.
- Technical SEO: Your website should be as welcoming as an open house. That means secure HTTPS protocols, lightning-fast page load speeds, and clean crawlability that gives search engines a clear path to your content.
- Local SEO: When someone searches in your market, your business should be front and center. I ensure consistent NAP (Name, Address, Phone) data across all platforms, optimizing your Google Business Profile for maximum local visibility.
- Link Building: Just like in real estate, it’s all about connections. We help you earn high-quality inbound links that increase your domain authority and build lasting search engine trust.
Real Estate SEO is like planting a garden. The initial 3-6 month investment grows into compounding organic traffic returns. Your competitors may chase quick fixes, but you’ll be building a sustainable pipeline of qualified leads finding you precisely when they need your services.
Why Real Estate SEO Matters: Key Benefits
Standing out in an era of Zillow and Redfin requires more than a standard website. Real estate SEO is essential because it gives you:
More (and Better) Traffic
Targeted SEO captures high-intent visitors looking for your exact services.Cost-Effective Lead Generation
After initial setup, organic traffic flows without continuous ad spend.Brand Authority & Recognition
Ranking for competitive terms (e.g., “luxury homes in [city]”) cements your position as a trusted authority.Long-Term ROI
Each optimized article or page can continue generating leads for months or years.Brand Protection
Owning your brand keywords helps prevent competitors or affiliates from siphoning your traffic.
Example: I helped a broker create separate optimized pages for “condos in [suburb],” “waterfront properties in [city],” and “sell my house [city],” doubling his leads in 90 days.
With SEO, you align content with buyer and seller journeys. This way, you transform a static website into an active funnel that attracts, educates, and converts. The key is matching user intent at every stage of the decision-making process. That’s what I’m here for.
Working with an experienced real estate SEO expert gives you a strategic advantage in this competitive digital landscape. My data-driven approach helps you overcome common challenges while building lasting organic visibility.
My Real Estate SEO Services
As your dedicated real estate SEO consultant, I offer comprehensive services tailored to your specific needs:
Monthly SEO Service
Before launching any ongoing SEO campaign, I develop a custom growth roadmap for your real estate business. Using advanced tracking and competitive analysis, I identify the exact strategies needed to outrank local competitors. I analyze your property listings, service pages, and blog content to maximize organic visibility.
Through continuous monitoring and optimization, I focus on:
- Priority listing opportunities in your market
- Performance tracking of key conversion pages
- Competitive position for target neighborhoods
- Market-specific search trend analysis
Every month, you receive a detailed performance report showing ranking improvements, traffic growth, and lead generation metrics. Each update connects directly to your business goals, ensuring your SEO investment drives qualified buyer and seller leads.
Technical SEO
Before implementing any technical fixes, I conduct a comprehensive audit of your real estate website’s infrastructure. Using specialized crawling tools and technical expertise, I uncover critical issues that may be holding back your search performance.
I examine server performance, site architecture, and indexation patterns to identify:
- Speed optimizations for property image galleries
- Mobile usability issues affecting rankings
- Duplicate listing prevention strategies
- Schema markup opportunities
The audit delivers a prioritized roadmap of technical fixes with clear implementation steps. Each recommendation is chosen specifically to improve how search engines crawl and index your real estate content.
Local SEO
Before optimizing your local presence, I perform a thorough analysis of your market positioning. Using location-based tools and competitor research, I map out exactly where your real estate business needs to appear in local searches.
I evaluate your complete local presence to identify:
- Google Business Profile optimization needs
- Local citation consistency issues
- Neighborhood-specific keyword gaps
- Review management opportunities
You receive a detailed local SEO strategy focused on dominating property-related searches in your target areas. Each recommendation is designed to capture high-intent local buyer and seller traffic.
Content Creation
Before developing any new content, I conduct an in-depth analysis of your market’s content needs. Using advanced keyword research and search intent analysis, I identify exactly what types of real estate content will drive qualified traffic.
I research and map out:
- High-value property guide topics
- Neighborhood showcase opportunities
- Market report content gaps
- FAQ and resource needs
The content strategy delivers a clear editorial calendar with topics proven to attract and convert real estate leads. Each piece is crafted to establish your expertise while targeting valuable search terms.
Real Estate SEO Pricing
No confusing packages, no hidden fees. Just clear, value-based pricing tailored to your business’s size and complexity.
Foundation
- Basic SEO Audit (15 pages)
- Page Speed & Mobile Optimization
- Existing Content Optimization (10 pages)
- 4 New SEO Articles Monthly
- Google Business Profile Setup (if applicable)
- Monthly Report: Rankings & plan ahead.
Premium 🏆
- Full Technical SEO Audit (40 pages)
- Advanced Technical Optimization
- Existing Content Optimization (25 pages)
- 8 New Strategic Content Pieces Monthly
- 5-7 Premium Backlinks (DR 20-60)
Custom
- Enterprise Technical Infrastructure
- Advanced Core Web Vitals
- International SEO & Multiple Languages
- Custom Content Strategy
- Priority account management with 24-hour response time.
Reviews From SEO Clients
Discover what clients are saying about my proven track record of delivering measurable SEO results.
Real Estate SEO Success Stories
Here’s how I’ve transformed real estate businesses through strategic SEO. From local agents to multi-location brokerages, these success stories showcase the power of SEO in this competitive real estate market.
1. Local Agent
Meet Arjun, a hardworking realtor who was barely getting noticed online in Seattle’s crowded market. Working together, we developed a neighborhood-focused SEO strategy that played to her strengths.
I optimized his content for local real estate searches and creating genuine community guides. He saw his website traffic jump 245% in just four months.
2. Multi-Location
This growing brokerage was spreading themselves thin across five different cities. Me and my team helped them develop a targeted local SEO approach for each market, with location-specific content that really connected with home buyers.
The result? A 312% increase in qualified leads across all their offices.
3. Boutique Agency
This small luxury real estate team led by Mike and Dina had an amazing portfolio but struggled to reach high-end clients online.
I helped them reshape their SEO strategy with targeted luxury property content and high-end market insights.
Their investment paid off – qualified leads multiplied by 5×, bringing in exactly the kind of clients they were looking for.
No confusing jargon.
No band-aid solutions.
Just tangible SEO improvements.
Free Real Estate SEO Resources
No more guessing what’s missing from your real estate website’s SEO. My checklist covers every critical element you need to optimize, from property listings to local profiles. Perfect for new agents looking to strengthen their online presence.
Stop wondering about the impact of SEO on your business. My calculator uses real estate-specific metrics to show you potential traffic and lead growth based on your market size and current rankings. Get clear numbers to guide your digital marketing decisions.
Find and fix what’s holding your real estate website back. My simplified audit template breaks down complex SEO checks into manageable tasks, helping you identify quick wins and major opportunities without needing technical expertise.
My Free Real Estate SEO Guides
Get more visibility for your property listings. Learn how to properly integrate your IDX feed with SEO best practices, avoid common pitfalls, and ensure your listings appear in relevant searches.
Make your listings stand out in search results. Our step-by-step guide shows you how to implement the right schema markup for real estate, helping search engines showcase your properties better.
Master your neighborhood presence. Learn proven strategies to dominate local searches, optimize your Google Business Profile, and attract more clients from your target areas.
Create content that converts. This guide shows you how to develop neighborhood pages, market reports, and property guides that attract qualified leads while establishing your expertise.
Ready to Grow your Real Estate Business?
Drive more leads with a real estate SEO expert who gets results. I’ve helped agents and brokers dominate local search rankings and win more clients.
